William M.K. Trochim · Cornell University

Concept Mapping

A structured, participatory methodology that integrates qualitative group process with quantitative analysis to create visual conceptual frameworks — enabling groups to articulate, organize, and prioritize ideas about any topic of interest.

A method to visually organize the ideas of a group or organization — transforming brainstormed statements into a conceptual map that reveals structure, consensus, and priority.

1985 Methodology Introduced
2 Special Journal Issues
25+ Years of Applications

Introductory Materials

General Reading

A good place to start learning about concept mapping is by doing some reading of the primary background articles. Here are some of the "classic" articles that are a good starting point:

Web Page Introductions

There are two major websites that act as major resources on concept mapping:

Research Methods Knowledge Base — A good general resource in applied social research and evaluation, the site includes numerous concept mapping papers and projects, primarily emphasizing the more scholarly basis of concept mapping and its application in basic research, public and not-for-profit contexts.
Concept Systems Incorporated — This is the primary website and the only one from which you can download the software and obtain information about licensing and training. There are numerous papers, case studies, and a comprehensive Knowledge Base that covers both the group process and software. The site emphasizes applications and examples from corporate and for-profit contexts.

Presentations

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Research

Papers

Many of the major papers are available on the web. The major references for concept mapping and pattern matching by the presenting author (with web location, where appropriate) are:

Several of the more useful references for the statistical analysis in concept mapping include:

  • Anderberg, M.R. (1973). Cluster analysis for applications. New York, NY: Academic Press.
  • Davison, M.L. (1983). Multidimensional scaling. New York, NY: John Wiley and Sons.
  • Everitt, B. (1980). Cluster analysis (2nd ed.). New York, NY: Halsted Press.
  • Kruskal, J.B. and Wish, M. (1978). Multidimensional scaling. Beverly Hills, CA: Sage Publications.
  • Rosenberg, S. and Kim, M.P. (1975). The method of sorting as a data-gathering procedure in multivariate research. Multivariate Behavioral Research, 10, 489–502.
  • Weller, S.C. and Romney, A.K. (1988). Systematic data collection. Beverly Hills, CA: Sage Publications.

Whitepapers

These are unpublished lengthier pieces on technical or theoretical aspects of the Concept System and its process.

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